sradas@eizg.hr Position: senior research fellow
Education:
- 1996 Ph.D. in marketing at the University of Florida, U.S.
- 1994 Ph.D. in mathematics at the University of Florida, U.S.
- 1988 M.A. in mathematics at the Faculty of Sciences, University of Zagreb
- 1984 university degree in mathematics at the Faculty of Sciences, University of Zagreb
Visiting appointments
- August 2006 – July 2007 - Visiting Professor at the Olin School of Business, Washington University in St. Louis, US
- January 2003.- May 2003. – Visiting Scholar, Warrington College of Business, University of Florida
Employment and work experience:
- from 2006 - Senior Research Associate, The Institute of Economics, Zagreb
- 2001–2006 - Research Associate, The Institute of Economics, Zagreb
- 1996-2001 - Assistent Professor of Marketing, Washington University in St. Louis, USA
- 1988-1996 - Graduate assistant and Lecturer, University of Florida, USA
- 1985-1988 - Graduate assistant, Department of Mathematics, University of Zagreb
Fields of interest:
- innovations
- new product and service development and marketing
- modeling diffusion of innovations
- industry science links
- marketing management
Selected Bibliography:
- Radas, S, and Božić, Lj. (2009) The Antecedents of SME Innovativeness in an Emerging Transition Economy, Technovation 29, pp. 438-450.
- Anić, I.D., Radas, S. and Miller, J. C.(2009) Examining Consumer Time Perception Gaps in a Hypermarket Retailer, to appear in The Service Industries Journal
- Radas, S. (2009) Factors Influencing New Product Development: Analysis of Hundred Leading Companies in Croatia, to appear in International Journal of Transition and Innovation Systems
- Radas, S.; Dabic.,M. and Andrijevic Matovac, V. (2009) Destiny or decision: Competitive performance and its relationship to innovation", to appear in International Journal of Business Performance Management
- Pazgal, A. and Radas, S. (2008) Comparison of customer balking and reneging behavior to queueing theory predictions: An Experimental Study, Computers & Operations Research, 35, pp. 2537-2548
- Radas, S, Roe, B and M. Teisl (2008) An Open Mind Wants More: Opinion Strength And The Desire For Genetically Modified Food Labeling Policy, Journal of Consumer Affairs, 42(3), pp. 335-361.
- Radas, S, Roe, B and M. Teisl (2008) Struggles in optimal labeling: How different consumers react to various labels for genetically modified foods, International Journal Of Consumer Studies, 32, pp. 447-456.
- Radas, S. and Vehovec, M. (2006). Industry science collaboration in Croatia: academics' view, Društvena istraživanja, 15(3), pp. 293-618.
- Mahajan, J., Radas. S. and A. J. Vakharia (2002) ''Channel Strategies and Stocking Policies in Capacitated and Uncapacitated Supply Chains'', Decision Sciences, 33(2)
- Radas, Sonja. and Shugan, S. (1998) ''Seasonal Marketing and Timing New Product Introduction'', Journal of Marketing Research, 35(3), pp. 296-315.
- Radas, Sonja. and Shugan, S. (1998), ''Managing Service Demand: Shifting and Bundling'', Journal of Services Research, Vol. 1, No.1, pp. 47- 64.
List of publications (Croatian Scientific Bibliography – CROSBI)