Stakeholders perception of the company Ericsson Nikola Tesla


Commissioned by: Ericsson Nikola Tesla
Project duration: September, 2008 – February, 2009
Project manager: Maja Vehovec, PhD 
Contributors: Edo Rajh, PhD, Ivan-Damir Anić, PhD, Sonja Radas, PhD and Iva Tomić, Maja Vehovec, PhD


Project outline: 
EIZ project team conucted the survey about the stakeholders’ attitudes on Ericsson Nikola Tesla Company. The methodology on evaluating different dimensions of perception, such as total company reputation, innovativeness and vision, and partnership approach, was developed through the questionnaire. Total perception indicator was evaluated with very high grades and it represents the part of the total ETK-Scorecard. High total grade of stakeholders’ perception is the result of individual (specific) results of key performance indicators in the attitudes of customers, public opinion makers, and internal communications indicator. Additionally, in-depth analysis was done in order to identify weaker points that could be improved in the future. This was especially important in customers segment which represents the most important stakeholder for the company. Besides analysis of the state of perception in 2008 this study also suggested the possibility for both methodology as well as business result improvement in 2009.

Summary: 
EIZ project team conucted the survey about the stakeholders’ attitudes on Ericsson Nikola Tesla Company. The methodology on evaluating different dimensions of perception, such as total company reputation, innovativeness and vision, and partnership approach, was developed through the questionnaire. Total perception indicator was evaluated with very high grades and it represents the part of the total ETK-Scorecard. High total grade of stakeholders’ perception is the result of individual (specific) results of key performance indicators in the attitudes of customers, public opinion makers, and internal communications indicator. Additionally, in-depth analysis was done in order to identify weaker points that could be improved in the future. This was especially important in customers segment which represents the most important stakeholder for the company. Besides analysis of the state of perception in 2008 this study also suggested the possibility for both methodology and business result improvement in 2009. 

Keywords: key performance indicators, stakeholders perceptions, total reputation, innovatveness and vision and partnership approach dimmensions
 

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