The determinants of a business climate in Croatia – the value system and citizens’ attitudes

Commissioned by: EIZ Club
Project duration: April, 2014 – January 2015
Project manager: Edo Rajh, PhD

In the research "The dimension of national culture as the determinants of business climate in Croatia", the system of values of Croatian society was analyzed according to the dimensions of national culture as defined by a Dutch sociologist Geert Hofstede. According to Hofstede's methodology, survey data were collected on a representative sample of 1,500 citizens of the Republic of Croatia and five dimensions of national culture were studied: distance of power, avoidance of insecurity, individualism vs. collectivism, masculinity vs. femininity and the time horizon of goals.
The research was funded by members of the EIZ Club: Agrokor d.d. and Privredna banka Zagreb d.d., and conducted by researchers from the Institute of Economics, Zagreb: Edo Rajh, PhD, Ivan-Damir Anić, PhD and Jelena Budak, PhD.